Blog #7

If you are thinking about working in or with Costa Rica, there’s a lot more to it than just beautiful beaches and the magical rainforest views. The business culture is a mix of professionalism and strong personal relationships and understanding that balance can make a huge difference in how successful you are.


In Costa Rica, business is not just about getting things done, it’s really about who you are working with. People tend to prioritize building trust before jumping into deals or negotiations. Meetings might not always move as fast as you are normally used to in the U.S., but that’s because decisions often involve multiple people and a focus on long-term relationships rather than quick wins.


When you first meet someone, a handshake and eye contact go a really long way. Things start off a bit formal, using titles like “Señor” or “Señora” is a sign of respect, but as you get to know more people, the vibes becomes more relaxed. Costa Ricans (often called “Ticos”) are known for being warm and welcoming, so don’t be surprised if interactions feel more personal over time.


Before getting down to business, expect to chat a bit. Talking about family, soccer, or just how things are going is totally normal, and honestly it is expected. It might feel like a delay if you’re used to jumping straight into meetings, but this step is key for building trust with people. Just steer clear of heavy topics like politics unless you really know the person.


Business attire in Costa Rica leans toward more of the conservative side. Think clean, polished, and professional. Men usually wear dress shirts (sometimes suits), and women tend to go with business suits or dresses. Looking put-together shows respect and professionalism, which goes a long way.


Gift-giving isn’t a huge part of business culture, but it can be a nice gesture in certain situations such as after closing a deal or being invited to someone’s home. Keep it simple and thoughtful. Something from the U.S. is usually a safe and appreciated option, just don’t go too overboard.


If you’re coming from the U.S., there are a few differences that might catch you  a little off guard:

  • Communication style: People tend to be more indirect and polite, so a “maybe” might actually mean “no.”
  • Sense of time: Things can move a bit slower and more flexible than you might expect them to.
  • Focus on relationships: Building trust can take priority over getting immediate results, which I don’t think we are really used to.

None of these are bad, but they are just different. But they can definitely take some adjusting.


Now imagine the situation flipped, you are managing someone from Costa Rica in the U.S. workplace. The key here is understanding and flexibility. Start by helping everyone get on the same page. A quick cultural overview or team discussion can go a long way in avoiding misunderstandings. Encouraging open communication is also huge, make sure your new employee feels comfortable asking questions and speaking up. It also helps to ease them into the fast-paced U.S. work style. Pairing them with a mentor or teammate can make the transition smoother. And since Costa Rican culture values relationships, creating opportunities for team bonding can really help them feel included. When it comes to decision-making and conflict, keep things respectful and collaborative. Instead of being overly direct or confrontational, aim for conversations that focus on understanding each other’s perspectives.


Doing business in Costa Rica isn’t complicated, it just requires a shift in mindset. Slow down a little, invest in the relationships, and pay attention to the communication styles. If you can do that, you’ll not only avoid awkward misunderstandings but also build stronger, more meaningful professional connections.


Sources:

Central Intelligence Agency. (n.d.). Central Intelligence Agency. https://www.cia.gov/the-world-factbook/countries/costa-rica/ 

Costa Rica - language, culture, customs and etiquette. Commisceo Global. (2026, March 2). https://www.commisceo-global.com/resources/country-guides/costa-rica-guide 

International Trade Administration. (2019, December 20). Costa Rica - market overview. International Trade Administration | Trade.gov. https://www.trade.gov/country-commercial-guides/costa-rica-market-overview 

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